How to Create a Website with Wix

You can create a website with Wix without knowing how to code. The platform offers visual editing tools, design templates, artificial intelligence (AI) features, and business solutions ranging from online stores to service bookings and event registration.

However, a successful website takes more than an attractive design. You need to consider its purpose, structure, content, and visitor journey: what should people learn, and what should they do next—contact you, book a service, or buy a product?

Here are the key steps to help you build and launch your Wix website.

1. Define Your Website’s Purpose

Before choosing a template or editor, decide what your website needs to achieve. Will you showcase services, sell products, accept bookings, promote events, or display your portfolio?

List the pages you need and prepare your core content: service descriptions, photographs, your logo, contact details, and answers to common customer questions. This will help you choose suitable tools and avoid unnecessary changes later.

Gilės Projektai tip: start with your customer’s needs. The first screen should clearly explain what you offer, who it is for, and how to take the next step.

2. Create a Wix Account and Choose Your Website Builder

Wix offers different ways to create a website. Your choice will depend on your experience, design requirements, and project complexity.

Wix Harmony is an editor introduced in 2026 that combines AI assistance with visual drag-and-drop editing. You can describe what you need to create an initial website, then refine it manually or with help from Aria, its AI assistant. Learn more about Wix Harmony.

Wix Studio is a platform designed for professional creators and agencies, offering greater control over responsive design, layouts, and custom solutions. It is particularly useful for projects that require precise design control and adjustments across screen sizes. Learn more about Wix Studio.

If you already have a website built with Wix Editor, its editing environment and features may differ from the tools described here. Follow the documentation for your particular editor.

https://www.atvirapramone.lt/ – A Wix Studio website for the industrial festival in Panevėžys city and district. Created by Gilės Projektai.

3. Choose a Template or Create Your Initial Design

Depending on your chosen editor, you can start with a template, a blank canvas, or use AI to generate an initial design.

Assess templates by their structure: do the page layouts, navigation, service sections, and features suit your needs? You can customise colours, fonts, and images to match your brand.

Gilės Projektai tip: set your overall colours, fonts, and button styles before building individual pages. This makes it easier to maintain a consistent design throughout your website.

4. Prepare Your Content and Customise the Design

Add your text, photographs, videos, and other relevant information. Use clear headings, short paragraphs, and specific calls to action, such as “Book a Consultation”, “View Our Work”, or “Shop Now”.

AI tools can help draft text or suggest design ideas. Before publishing, check the facts, review the language, and make sure the content accurately reflects your business.

When building with Wix Studio, check your layout at different screen widths. Responsive design tools let you adapt your website for desktops, tablets, and phones, but you still need to review and refine the results. Learn about designing across breakpoints in Wix Studio.

5. Add the Features Your Business Needs

Choose solutions based on what visitors need to do on your website:

• Wix Stores – for an online shop.

• Wix Bookings – for service appointments and class bookings.

• Wix Events – for showcasing events and registering attendees.

• Wix Blog – for articles and news.

• Wix Forms – for enquiries and other forms.

Before choosing a paid plan, check that it includes the features you need. If you intend to accept payments, review the payment options available in your country.

Gilės Projektai tip: test the complete customer journey. Submit an enquiry, make a test booking, or check the purchasing process to ensure customers receive clear information at every stage.

https://www.osiatyla.lt/ – A website built with Wix Studio and Wix Bookings, featuring an online booking system. Created by Gilės Projektai.

6. Work on SEO and Content Clarity

Wix SEO tools help you manage your website’s settings, but your content also plays an important role in search visibility.

For each important page, prepare a unique title tag and meta description, a clear main heading, a readable URL, and informative content. Use keywords naturally wherever they accurately describe your services or products. Google does not use the “meta keywords” tag to rank websites. Google’s guidance on meta tags.

When considering GEO—generative engine optimisation, or visibility in generative search and AI answers—clearly describe your business, experience, and services, and provide specific answers to customer questions. SEO fundamentals and reliable, useful content remain relevant to Google’s AI search features. Google’s guidance on optimising for AI search.

Gilės Projektai tip: if you serve customers at a physical location or visit them in person, consider setting up a Google Business Profile. Previously called Google My Business, it can help customers find your business in Google Search and Maps. Online-only businesses are not eligible. Google Business Profile eligibility.

7. Choose a Plan and Connect Your Domain

You need a paid website plan to connect a custom domain. Choose a plan that suits your Wix editor and business requirements.

You can purchase a domain through Wix or connect one registered with another provider. An external domain can be connected by changing its name servers or updating the relevant DNS records, depending on your setup. Wix domain connection guidance.

Gilės Projektai tip: if you use business email with your domain, check its records before changing your DNS settings. Plan the connection carefully to keep your email working smoothly.

8. Check and Publish Your Website

Before clicking “Publish”, review your website on both a computer and a phone. Check that:

• Menus, links, and buttons work.

• Text is easy to read and images display correctly.

• Forms and booking processes work.

• Contact details, prices, and service descriptions are accurate.

• The main pages have their SEO settings completed.

• Text contrast, form labels, and navigation are clear.

Once published, check your website again at its public address and test the most important actions.

https://esministestas.lrt.lt/ – A Wix Studio website featuring a custom-coded test. Created by Gilės Projektai.

9. Monitor Results and Keep Content Up to Date

Publishing your website is the beginning of ongoing work. Monitor where visitors come from, which pages interest them, and whether they take the actions that matter to your business.

Regularly review your service information, products, portfolio, and articles. Update content when you have something new, more accurate, or more useful to share with your customers.

Need Help Building a Wix Website?

Gilės Projektai is a Wix Partner and a team of Wix Studio experts with more than 10 years of experience creating websites, online stores, and booking systems. We help plan your website’s structure, create its design, implement the features you need, and support your SEO and GEO efforts.

If you need a website tailored to your business or help updating an existing one, contact the Gilės Projektai team.

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The author of the article Saulė Grigienė, "Gilės Projektai" , Wix Partner